Shaping our inner world. Corporate brands and culture. M.M. Mok the course provides thorough preparation

the course provides thorough preparation for the Business English Certificates (BEC)

This resource is ideal for educational purposes and self-study

The emphasis is on interaction

Translated by BEN FOWKES with an Introduction by ERNEST MANDEL

Shaping our inner world. Corporate brands and culture. M.M. Mok the course provides thorough preparationShaping our inner world. Corporate brands and culture. provides a clear introduction to corporate culture and brand strategy. This hardcover study book focuses on shaping our internal organization and the role of corporate branding in business management. The book is suitable as a reference work and offers an accessible, structured approach to the subject. Readers gain concrete insights into the process of shaping our inner world within organizations.