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ideal for readers who enjoy intriguing fiction
part of the Blue Lock Omnibus series
and identity took center stage
and budgeting
Advertising Media Planning - A Brand Management Approach scale development ideal for readers who enjoyAdvertising Media Planning A Brand Management Approach is a textbook that focuses on the application of a management approach in advertising media. This reference work fits well with the field of brand management and is intended for use within WO (university) degree programs. The book offers a clear and practical approach to media planning from a brand management perspective. As a result, it is suitable as a study source, reference work, and support
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