Calibrate, which began prescribing anti-obesity medications in 2020 as part of a weight loss program, prominently describes the drugs as a temporary aid to improve your metabolic health. In Denmark, a venture-backed startup, Embla, says on its website that it offers GLP-1s always with the clear aim of a healthy transition off medication once youve reached your goals. (Other companies, including the weight-loss giant WeightWatchers and more recent incumbents such as Ro, have begun dabbling in GLP-1 medications, too, though they are clear in their messaging that these drugs are meant to be taken long-term.) A spokeswoman for Noom frames the issue as partly one of customer demand: When asked about the companys marketing of Ozempic as a drug to take for a limited time, she emphasized that most patients dont want to stay on the medications forever, noting that research showing that 68% of people stop taking the GLP-1 by month 12 suggests a reticence to a forever medication by many

Telemedicine, e-prescriptions, and remote patient monitoring support patients in remaining in touch with their healthcare providers and following their treatment plans
Every patients response to tirzepatide is different
This may reflect adaptive processes, consistent with clinical observations that initial effects, including adverse side effects such as nausea, often diminish with continued treatment (Wharton et al