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Size: 300 x 370
and has compiled and designed this selection of his work
reflecting the era’s shift toward desktop publishing and digital design tools
Condition: (A) Very light body creasing and tanning
The Great Outdoors: A thumbnail history of posters from William Caxton to the present day Newsprint Size: 300 x 370Publisher: J. Walter Thompson Co. Publication: 1973, First Edition Binding: Softcover, saddle stitch Pages: 32 Size: 210 x 300 Text: English (Introduction) 'This booklet was originally delivered as a speech to coincide with J WTs poster exhibition, "The Great Outdoors' in October 1972. The words are by Tom Rayfield, a JWT Creative Supervisor, and the design is by Fred Barter of the JWT Design Office. The 'history of posters' draws on three admirable
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